The innisfree cosmetic brand launched the Upcycling Beauty series, which is an initiative to reduce environmental waste by processing remaining or deemed worthless ingredients into beauty products.
After launching Upcycled Coffee, a body and lip care product from coffee waste, this time the ingredients used are ugly carrots from Gujwa, Jeju Island.
In an official statement, innisfree explained that every year Gujwa produces 2000 tons of carrots to meet 70 percent of domestic carrot needs.
However, 10 percent of carrots are not sold or used because of their ugly shape. The carrots that are considered bad shape but still have benefits are then processed into juice by I’m Jeju, a juice producer from Jeju. The waste is managed by innisfree as a hand care product.
Upcycled Carrots consists of hand soap and moisturizing cream. This soap made from carrot juice contains a pH of 5.0 and contains a mild acid content that repels dead skin cells, resulting in clean but soft and not dry hand skin.
After washing your hands, use a hand cream that moisturizes the skin of the hands without making them sticky so they are suitable for use anytime, even in hot weather.
Not only the ingredients are environmentally friendly, the packaging is also made to be more friendly to the earth. The cap of the hand cream bottle is made from 100 percent recycled plastic. Meanwhile, the paper wrapping the hand soap is made from green tea dregs and bottle cap recycled materials. This effort was made to make it easier for customers to separate recycled waste.